Draft report - Journalism and new media - creating a public sphere in Europe

When dealing with EU questions, the relevant actors need to distinguish between informing and communicating with citizens. Informing is a one-way process, whereas communication is a two-way process involving dialogue. Informing by merely making content available is no guarantee of creating interest among citizens in Member States. It is therefore imperative that the ‘sender’ follow the principles of communication in order to create dialogue with citizens.